I am excited about the release of the new major motion picture about one of the most famous periods of F1 racing called "RUSH" in the coming weeks. (Taiwan release is on 9/18. Japan release is in February 2014.)
It is expected to top the Box-Office charts as it was conceived and directed by the very talented Ron Howard, a famous American film director, producer and actor, who won several Academy Awards for movies including Cocoon, Apollo 13, How the Grinch Stole Christmas and A Beautiful Mind.
“RUSH” is a movie based on a true story recapturing the famous rivalry in the 1970s between an English driver on the McLaren team, James Hunt, and an Austrian driver on the Ferrari team, Niki Lauda. It depicts the two F1 drivers’ different personal lives and racing styles on the track. One thing they had in common was their passion for racing and their determination to win the 1976 World Championship at Fuji Speedway in Japan, even if it meant risking everything. (Click here to watch the trailer)
Interush has used international motorsports to bring attention and prestige to the Interush brand for several years. We wanted our Affiliates to find inspiration and motivation in their personal and professional lives by watching these drivers’ focus, dedication, skills, racing style and determination. They are constantly testing their limits to achieve their dreams.
As you may know Interush has sponsored many drivers in a wide variety of international race series:
Stanton Barrett in NASCAR and IndyCar (2006-2009)
Roger Yasukawa in IndyCar and Le Mans 24-Hour in Daytona (2008-2010)
Takuma Sato in IndyCar and Formula Nippon (2010 - 2013)
Darryl O'Young in WTCC and Le Mans 24-Hour in France (2012-2013)
James Nash and Alex MacDowell in WTCC - (China and Macau 2013)
While I do not want to recommend this movie to all Affiliates, I think those who do see this may have a better understanding and appreciation of this incomparable international sport, and may also gain some additional personal perspective on their own drive and determination to succeed through Interush.
Those of you following Takuma will especially enjoy this movie as he competed in F1 from 2003 to 2008 and also raced at the Fuji Speedway in Japan as James Hunt and Niki Lauda.
The “RUSH” movie’s tagline is “Everyone’s driven by something”.
What are you driven by?